While we’re now able to plan events in a post-COVID era, there’s still much to be said for the hybrid event model that became so popular during the latter stages of the pandemic. Indeed, hybrid events have been around for a while, but their effectiveness was highlighted when the world desperately needed them following a virtual-only few months of events.
Going forward, we expect hybrid events to be the norm. This is far from a bad thing, as they can have some fantastic benefits for your event itself and, by extension, your business.
WHAT IS A HYBRID EVENT?
In short, this is a conference, workshop, show or any other event that takes place both physically and virtually via livestream. They offer attendees the choice of in-person or virtual attendance, with equal proficiency in both.
This might sound like a significant logistical undertaking, but hybrid events are not overly difficult to pull off. In fact, they open up a new level of flexibility when planning a conference.
THE BENEFITS OF HOSTING A HYBRID EVENT
Let’s take a closer look at some of the benefits of hybrid events.
1. ULTIMATE EVENT FLEXIBILITY
As mentioned above, hybrid events offer the best flexibility an event could have. All bases are effectively covered by allowing guests to choose how they attend. Just as a physical meeting space gives your business new possibilities, so too can a virtual space – and incorporating both is the best way to keep all your guests happy.
2. BOOST YOUR GUEST LIST WITH LIVESTREAMING
With increased flexibility comes increased reach. You’re no longer confined to a physical event space; your guest list can be expanded with minimal logistical hassle.
Virtual event facilities are a great way of increasing headcount without major costs. With increased attendance comes higher engagement, the ability to host attendees from anywhere in the world and, by extension, improved ROI for your business.
3. SOCIAL DISTANCING FOR VULNERABLE ATTENDEES
COVID restrictions may have relaxed, but many would-be event guests can still be against attending large gatherings. This fear is perfectly addressed with the aid of virtual event facilities, where attendees can feel safe without missing the action.
There’s still plenty of scope for encouraging engagement between virtual and physical guests, and even keynote speakers can attend virtually with a stable enough internet connection!
4. REDUCED ENVIRONMENTAL IMPACT
With fewer physical attendees comes fewer travellers, which amounts to a reduced environmental impact. Providing climate-conscious guests with a means of contributing to the environment is an excellent look for your business and an accessible, sustainable consideration for your event.